Essay on Violence in Cinema - 1572 Words

The representation of violence exacted upon women in cinema is inextricable from being projected upon all women. To provide a scene that objectifies the female is to reduce the feminine form to its non-dual state, e.g., a sexual object providing a vessel for male gratification (hubris and sexual) rather then being defined by its duality of sentient and physical forms. Those who construct scenes of violence against women are bound to a moral responsibility to subjectify the woman’s perspective, thus reestablishing the female as a victim rather then an object and rendering the act of violence intelligible (deplorable, open to interpretation). nbsp;nbsp;nbsp;nbsp;nbsp;The cast of Quentin Tarantino’s Kill Bill Volume 1 is predominantly†¦show more content†¦nbsp;nbsp;nbsp;nbsp;nbsp;As I consider these representations of violence from a male perspective, I experienced the most drastic male-female perspective shift from Alien. Sigourney Weaver’s character is objectified to instill the notion of her being as a sexual creature. Thus when the hideous creature takes her by surprise, the viewer is transported into a perspective which views the violent threat through the perspective of a sexual object. I believe this is how females view sexual perpetrators, as something foreign, monstrous, and alien. The use of Narrative amp; Cinematography in the first scene of Natural Born Killers act as vehicles to convey character background and social commentary. As a mockery of sensationalism in the news media and the glorification of violence in entertainment, the opening scene is significantly accomplished. To establish a sense of ludicrousness with regard to the integration of malicious action, Oliver Stone introduces the use of black amp; white cut scenes with symbolic intent. In my opinion, these are meant to place the viewer into the minds of Mickey and Mallory (a satire of Mickey amp; Minnie?), who clearly do not internalize responsibility for the pain they cause others. As the bullet fired at the female cook and the knife thrown at the man outside of the diner are seen in slow motion black amp; white cutShow MoreRelatedRole of Violence in the History of Cinema987 Words   |  4 PagesViolence plays a major role in the history of cinema. Both Alfred Hitchcock and Quentin Tarantino h ave produced a litany of films that have imagery or plots that include violent acts. However, their different directorial visions and styles make it so that Hitchcock and Tarantino films are nothing alike. This is because Hitchcocks objective was to make the audience feel afraid, tense, and anxious for the protagonist, whereas Tarantinos objective is to illustrate the absurdity of violence by elevatingRead MoreJohn Woo: from Hong Kong to Hollywood, the Killer and Face/Off874 Words   |  4 Pagesexplosive pyrotechnics seem to be privileged over plot, narrative or character (Hanke 41) and yet notes that Jillian Sandell maintains the opinion that Woo does not celebrate this violence, but rather uses it to represent a nostalgia for a lost code of honor and chivalry (Hanke 1999: 45). While characterized by violence, Woos films define masculinity within a changing world. He does not set out to make violent films, defending A Better Tomorrow by saying Its not a gangster movie. Its a f ilmRead MoreAnalysis Of Goodfellas, Casino And The Departed1336 Words   |  6 Pagesguilt and redemption, machismo, modern crime, and gang conflict. Many of his films are also notable for their depiction of violence and liberal use of profanity. Part of the New Hollywood wave of filmmaking, he is widely regarded as one of the most significant and influential filmmakers in cinema history. For three decades Scorsese has been at the forefront of American cinema. Its most avid champion and often its most electrifying practioner. The most cinematic of directors, he has also been amongRead More John Woo: from Hong Kong to Hollywood, The Killer and Face-Off863 Words   |  4 Pagesâ€Å"explosive pyrotechnics seem to be privileged over plot, narrative or character† (Hanke 41) and yet notes that Jillian Sandell maintains the opinion that Woo does not â€Å"celebrate this violence, but rather uses it to represent a nostalgia for a lost code of honor and chivalry† (Hanke 1999: 45). While characterized by violence, Woo’s films define masculinity within a changing world. He does not set out to make violent films, defending A Better Tomorrow by saying â€Å"It’s not a gangster movie. It’s a film aboutRead More100 Years of Indian Cinema - 11448 Words   |  6 Pages100 YEARS OF INDIAN CINEMA Indian Cinema has now completed 100 years on April 21, 2012, a country where over 1,000 films are made every year, in several languages. During these long years Indian cinema has broken many new grounds and established several milestones. The Times of India, Indias major newspaper then, hailed it as the marvel of the century. As writer and essayist Mukul Kesavan wrote, The art of the cinema was fashioned in India at the same time as it was developed in the West. TheRead MoreThr Brazilian Film Industry1028 Words   |  4 PagesBrazil The Brazilian cinema has seen its fair share of highs and lows from 1980- 2014. The cinema success is directly related to the people in power since the cinema is funded through government subsides. Brazilian producers cant hold a candle to the American cinema, not many can, they tried making box offices hits. Last year, in 2013, the top 10 films in Brazil were posted and a Brazilian film was the 3rd American imported films came in the first two. The little victories are important to a countryRead MoreAn Analysis Of Francois Truffaut s An Attack On Hollywood Essay1553 Words   |  7 PagesHollywood was hitting new limits in the 1950s, overseas French film buffs began to analyze films from a critical standpoint. Young Turks, as they would be called, featured those who would later become some of the earliest adopters of French New Wave Cinema. Francois Truffaut, one of these Young Turks, developed in his article â€Å"A Certain Tendency in French Film,† an attack on Hollywoo d directors who seemed to be more focused on creating a faithful adaption from literary sources instead of using filmsRead MoreThe Godfather Film Analysis857 Words   |  4 PagesAmericans in â€Å"The Godfather† movies which involve characters, Italian foods, family, and violence. Food plays a huge role in The Godfather movies. Characters in the movies are always seen eating Italian food such as pasta. If the directors were not referring to any specific ethnic group than why were all the movies showing characters with Italian names eating foods that were known to be â€Å"Italian† foods. Also, violence is a major key in the movie which is also stereotyped to Italian Americans by them beingRead MoreParadise Lost: Censorship and Hypocrisy in the Italian Film Cinema Paradiso840 Words   |  4 PagesI love movies. I especially adore those films with an artistic, literary quality that is timeless and classical. In my experience, Italian movies seldom fail to evoke such f eelings in me, and Cinema Paradiso was no disappointment. This heartwarming story about a little boy’s love affair with movies, and his subsequent coming-of-age in the repressive environment of ecclesiastical censorship and hypocrisy stirred great emotion in me, as I expected it would. The young Toto made me feel his awe asRead MoreAustralia Is A Romantic Action Adventure1296 Words   |  6 Pages‘National Cinema’ is often used to describe simply the films produced within a particular nation state’. (Higson, 2015) Nations have distinctive stylistic devices, often featuring stereotypical settings and characters in the attempt to represent the essence of the nation’s culture. This is apparent when comparing the Australian drama, Australia (2008) with A Separation (2011), an Iranian drama. Both films reflect through a set of norms, behaviours, beliefs and customs their nations culture, demonstrating

The United States And America - 1270 Words

When America was a young nation, it believed that it was not plagued with the past that would hinder itself. It was as if having ruins and a bloody history muddied the present and future. During the late eighteenth-century until 1870’s this began to change. Americans began embracing ruins and the past that had been connected to, such as burial mounds, abandoned houses and whole towns, and the natural antiquity of America as a way to be superior to Europe. Americans viewed the western United States as a vast open wilderness ready for their taking. Not only was this land in need of human cultivation it was a god given destiny. The United States and Americans were given this land by a divine being; this idea is manifest destiny. America was destined to be settled coast to coast. Because of the view of manifest destiny and westward settlement settlers started to encroach upon Native American land. But to Americans, Native Americans were less than human or viewed as a noble savage, just because they did things differently. One author who perpetrated Native Americans as inferior was Josiah Priest in American Antiquities and Discoveries in the West. Josiah Priest believed that the western United States had valuable antiquity, almost superior to Europe. One example of this was the mounds in the Mississippi river valley. Priest believed these mounds to be better than Europe for three main reasons, â€Å"number, magnitude, and obscurity of origins (Priest, 38).† Because of theseShow MoreRelatedThe United States Of America1536 Words   |  7 PagesThe United States of America is well known throughout the world for tis democracy ant the freedoms of its citizens. Since declaring its Independence from Great Britain rule in 1776, the United States of America has undergone a continuous effort to maintain law and order. In order to create a strong federal government with a system of check and balances the Constitution was proposed and ratified. The Constitution of the United States became the Supreme law of the land. (The Constitution) We theRead MoreThe United States Of America1317 Words   |  6 PagesThe united states of america has been in many world affairs since its creation. One of the earliest international events that can be attributed to having direct links with the Great Depression was the Manchurian Crisis of 1931. War had broken out between China and Japan, who had both suffered due to the counter measures and high tariffs set by America and Europe to combat the Great Depression. Japanese army officers in Manchuria manufactured an incident, took over the province and on their own createdRead MoreThe United States Of America995 Words   |  4 PagesThe United States of America has always been known as the home of â€Å"The American Dream†. This consists of the nice house with the family, the dog and the white picket fence. Lately, however, the country has been losing this dream. Lately the corruption of the United Stat es of America has taken over this dream that led so many to want to make a home in the country. Politics has become a contest of money and power. Money has come to equal power, and it shown through all elections. The Federal ElectionRead MoreThe United States Of America1551 Words   |  7 Pages The United States of America: the place that praises the â€Å" American Dream† that countless people try following but never really succeed in accomplishing because of systemic racism. It’s easy to tell people to pull themselves up by their bootstraps, but what if they don’t even have bootstraps to begin with? The American Dream is a sugar coated lie. After hundreds of years of colonization, mass genocide, racism, white supremacy†¦ It is deceptive to tell minorities that they can be as successful asRead MoreThe United States Of America1244 Words   |  5 PagesFrom Northern Pakistan to The United States of America, The Exchange Student Probably to everybody’s shock, nobody could have imagined how poorly executed the 45th’s President Executive Order shortly after it was established. Any person, who is from one of the seven designated Muslim countries in the Middle East, are not allowed the right of entry into the United States of America. People like Syrian Refuges are ban indefinitely until the 46th POTUS reverses that order, who are seeking nothing butRead MoreThe United States Of America Essay1694 Words   |  7 PagesA crash in america may be coming a lot sooner than many people think. The United States of America is facing problems a lot of people are either unaware of or just dont think its a big deal. Most of america think that our economy and government is in alright financial shape, That may not be the case though. America is in bad shape and it seems to be going down hill. America is declining in world power as well and this is just another factor leading to a crash in the future. Other nati ons are growingRead MoreThe United States Of America1674 Words   |  7 PagesThe United States of America is the world largest single economy with a lot of trade activities with other nations. The country has traded with other nations for centuries hence it is an important economic partner (Jensen, Quinn Weymouth, 2015). The country normally has a lot of influence in the world trade since it serves almost all the nations worldwide. In fact, most of the trade policies that affect the whole world have been proposed by the United States of America. Moreover, the country isRead MoreThe United States Of America1354 Words   |  6 Pages The United States of America was sought out by immigrants as a place of freedom and refuge. Throughout America s short history, people from all over the world looked to America as a land of opportunity. Immigrants from Eastern European countries such as Poland, Lithuania, and Hungary poured into the United States in the mid 19th century. The large am ount of immigration from Eastern European countries to the United States between 1919 and 1924 was due not only to the opportunities of work and freedomRead MoreThe United States Of America938 Words   |  4 PagesThe United States of America is one of, if not the most developed nation in the world as of 2014. America is well-known for its freedom and opportunity it offers, which is why many individuals sought out for it. But I am not going to write about America’s many achievements and prestigious comforts. I would like to address the current situation that has been haunting America for quite some time now. In the last century, technology all around the world has undergone dramatic changes, whether it isRead MoreThe United States Of America1340 Words   |  6 PagesThe journey of how the United States of America became the United States of America is a very complex one. With America declaring separation from the Great English Empire, to the organization of becoming a free, sovereign nation and lastly, the migration and colonization of the now, western United States, including the great state of Nevada, has many components. The Declaration of Independence initiated the process of becoming a country of its own. This Document pushed the separation from England

Management Accounting Financial Capacity

Question: Discuss about the Management Accountingfor Financial Capacity. Answer: Analysis of Mrs. Luckys Opinion for Receipt of Bill for the Three Sets of Wedding Invitations In the given case, Mrs. Lucky ordered three sets of wedding invitations to her friend Reynolds who assured to provide the product at lower price that is at cost plus 25% instead of cost plus 50%. Consequently, Reynold instructed the concerned person to allocate the overhead cost at lower rate as per the agreement but the actual bill contained lower overhead cost for job 115 whereas higher overhead cost for other two jobs 116 and 117. When Mrs. Lucky receives the bill for the set of wedding invitations, she might feel bemused as the overhead cost of one job 115 is lower while the cost for other two jobs is higher. Since, Reynolds is her friend and assured for allocating lower price, she might feel there must be some mistake or reason for higher charges. Mrs. Lucky might feel the requirement to consult and enquire about the higher charges allocated to job 116 and job 117. It has been observed that the value of overhead for other two jobs has been higher by around $200 while the actual amount of overhead cost reflected $20,000 each month. Explanation on how the Overhead Costs have Been Assigned to Each job Overhead costs are allocated according to the specific department or based on the specific cost centeras well as based on specific cost units. Allocation of overhead costs is done based on the business activities to particular department that is charged on the output units. In order to ascertain appropriate product cost, it is essential to assign costs to each product fairly, which is considered by using different methods (Chikoto Neely, 2014). In case the organization is involved in the business activities with different jobs, it can use activity- based costing in which the overhead costs is allocated on the basis of separate factor for each product or service line. Organizations that are involved in the producing or manufacturing of different products, required to use activity- based costing method to allocate the overhead costs. In the present case, Reynolds conducted services of wedding invitation cards for her friend Mrs. Lucky under three different jobs. It was noted that the allocation of overhead costs in the bill has been different for three jobs whereas the actual overhead cost found to be $20,000 each month. The overhead cost for one job 115 has been $200 whereas the cost for other two jobs were $400 each, higher as compared to the cost as per agreement made with Mrs. Lucky. Further, it has been noticed that the service used 500 labor hours in May and 250 hours each in June and July, that affected that allocation of overhead costs. Accordingly, it can be said that the overhead costs has been allocated based on the labor hours used in different months and in different jobs. Recommendation on Assigning Overhead Costs to jobs in a Better Way As the services provided by Reynolds incorporated average activity for 500 hours per month while the approximate overhead costs amounted to $240,000 each year it can be said that allocation can be considered as per job costing (Plebankiewicz Le?niak, 2013). Method of job costing involves allocation of costs for the products or services that are prepared on custom basis. Under this method, overhead cost is allocated based on the cost allocated in the previous months. Accordingly, in the present case, it has been noted that the services provided by Reynolds used 500 hours per month with a total costs of $240,000. Therefore, overhead cost each month would be $480 ($240000/ 500 hours) for three jobs that is $160 for each of the jobs which is lower than the assigned job as per the accountant of Reynolds. Moreover, it can be said that the amount of overhead costs as per job costing method involves allocation of cost based on the direct labor hours and cost allocated in the previous months . On the contrary, activity based costing method uses allocation of cost only on the basis of machine hours or labor hours used in different jobs or activities in a particular cost centre (Gneezy, Keenan Gneezy, 2014). Considering the calculation of overhead cost as per job costing method, the amount allocated to job 116 and job 117 represented higher cost than that of the cost allocated in job 115. Additionally, the overall cost as per activity- based costing is also higher than the cost determined as per job costing method. According to job costing method, the total cost of three jobs for one month was $480 where as the total cost of one month for all the three jobs has been $600. Therefore, it can be said that the overall cost as well as specific cost to each of the job reflected lower balance under the method of job costing hence it is the best. Reference List and Bibliography Chikoto, G. L., Neely, D. G. (2014). Building nonprofit financial capacity: The impact of revenue concentration and overhead costs.Nonprofit and Voluntary Sector Quarterly,43(3), 570-588. Gneezy, U., Keenan, E. A., Gneezy, A. (2014). Avoiding overhead aversion in charity.Science,346(6209), 632-635. Kesavan, S., Staats, B. R., Gilland, W. (2014). Volume flexibility in services: The costs and benefits of flexible labor resources.Management Science,60(8), 1884-1906. Kocakulah, M. C., Kelley, A. G., Mitchell, K. M., Ruggieri, M. P. (2016). Absenteeism problems and costs: causes, effects and cures.The International Business Economics Research Journal (Online),15(3), 89. ker, F., Ad?gzel, H. (2016). Time?driven activity?based costing: An implementation in a manufacturing company.Journal of Corporate Accounting Finance,27(3), 39-56. Plebankiewicz, E., Le?niak, A. (2013). Overhead costs and profit calculation by Polish contractors.Technological and Economic Development of Economy,19(1), 141-161. Stouthuysen, K., Schierhout, K., Roodhooft, F., Reusen, E. (2014). Time-driven activity-based costing for public services.Public Money Management,34(4), 289-296. Weygandt, J. J., Kimmel, P. D., Kieso, D. E. (2015).Financial Managerial Accounting. John Wiley Sons.

Max Weber And Social Sciences Essays - , Term Papers

Max Weber And Social Sciences Max Weber and Social Science Max Weber thought that statements of fact are one thing, statements of value another, and any confusing of the two is impermissible, Ralf Dahrendorf writes in his essay Max Weber and Modern Social Science as he acknowledges that Weber clarified the difference between pronouncements of fact and of value. 1 Although Dahrendorf goes on to note the ambiguities in Weber's writings between factual analysis and value-influenced pronouncements, he stops short of offering an explanation for them other than to say that Weber, being human, could not always live with his own demands for objectivity. Indeed, Dahrendorf leaves unclear exactly what Weber's view of objectivity was. More specifically, Dahrendorf does not venture to lay out a detailed explanation of whether Weber believed that the social scientist could eliminate the influence of values from the analysis of facts. Did Weber believe that, even though facts are one thing and values another, social and economic facts could be evaluated without the analysis being influenced by values? And what is the relation of objectivity to values? Could objectivity, for instance, be used to show that one value is superior to another? Or does objectivity apply only to the analysis of facts? Do one's values or perspective stem from human nature, metaphysical views, personal identity, or is it just as likely that they are a mere construct of culture? These questions, and others like them, underlie much that has been considered ambiguous in Max Weber's writings: His methodology. Since his death, sociologists and political scientists have been disputing where Weber stood with regard to questions concerning the relationship of objectivity to facts and values. Most of Weber's commentators, Edward Bryan Portis writes, have assumed his advocacy of the fact-value dichotomy, despite his explicit and implicit assertions to the contrary, because of his numerous statements denying the ability of science to refute any normative position or to help one choose among contending normative orientations. 2 Indeed, hardly a scholarly piece is written on Weber, it seems, without the preamble that Weber's views on this subject have been widely misunderstood, with the implication that the scholar at hand intends to finally set the record straight. This essay has more humble ambitions. Although it takes issue in the final section with part of the exhaustive view laid out by Portis, this essay does not purport to put forth yet another definitive interpretation of Weber's views on objectivity. Rather it seeks to shed light on Weber's view of the applicability of objectivity by attempting to answer the overarching question that sits at the foundation of those posed above: Was Weber an advocate of value-free social science? The answer, as will be shown, is both yes and no -- because, this essay will argue, Weber maintained a two-tier approach to value-free social science. On the one hand, he believed that ultimate values could not be justified scientifically, that is, through value-free analysis. Thus, in comparing different religious, political or social systems, one system could not be chosen over another without taking a value or end into consideration; the choice would necessarily be dictated by the analyst's values. On the other hand, Weber believed that once a value, end, purpose, or perspective had been established, then a social scientist could conduct a value-free investigation into the most effective means within a system of bringing about the established end. Similarly, Weber believed that objective comparisons among systems could also be made once a particular end had been established, acknowledged, and agreed upon, a position that allowed Weber to make what he considered objective compariso ns among such economic systems as capitalism and socialism. Thus, even though Weber maintained that ultimate values could not be evaluated objectively, this belief did not keep him from believing that social problems could be scientifically resolved -- once a particular end or value had been established. But first, just what is Weber's own standpoint, as determined by his ultimate values? It is, no doubt, influenced by one of his key concerns: the quality of human being in any given economic and social order. 3 Sometimes, however, his standpoint is nationalistic. And in yet other essays, it champions individual liberty. Indeed, Weber's perspective changes, and it

Gatsby1 essays

Gatsby1 essays Then wear the gold hat, if that will move her; If you can bounce high, bounce for her too, Till she cry "Lover, gold-hatted, high-bouncing lover, Jay Gatsby went through most of his life striving for a new beginning, a chance to start over and succeed. He forced that aspect of life, into his own, by changing his identity. He was James Gatz a man who's unknown soul was left to linger in the past. Now he is Jay Gatsby. Gatsby does not realize that life can be difficult. You can not just move on and pretend that the past never happened. If you do not face the real and original you, you will never find success or happiness in the way you wish to live your present life. All through Gatsby's life he looked to the green light on the dock across the bay for hope and reassurance. He needed to know that his dream was still as bright as it was the day he met Daisy. Gatsby lived for an American dream. "The truth was that Jay Gatsby of West Egg, Long Island, sprang from his Platonic conception of himself. He was a son of God - a phrase which, if it means anything, means just that." (Pg.104) Gatsby created himself to be his own hero, through the eyes of a seventeen year old boy. He began to wear that gold hat and rise in society with money, friends, and a love life he dreamed of returning. "You see I usually find myself among strangers because I drift here and there trying to forget the sad thing that happened to me." (Pg.71-72) Gatsby smothered himself in popularity to try and block out the memory of the man he was before his change. He has been grieving for a love that he lost when drafted to the war. His only hope left is a green light across the bay which seems to shine through the unhappiness in Gatsby's life. Daisy, as pure and sweet as the flower itself, is the only thing left that is needed for him to complete his dream. "He wanted nothing le ...

Definition and Examples of Hidden Verbs in English

Definition and Examples of Hidden Verbs in English Hidden verb is an informal term in traditional grammar for needless nominalization: a verb-noun combination used in place of a single, more forceful verb (for example, make an improvement in place of improve). Also known as a  diluted verb or a smothered verb. Because hidden verbs contribute to wordiness, they are generally considered a stylistic fault, especially in academic writing, business writing, and technical writing. Examples and Observations Common in functional prose is the weakened or dilute verb. Some writers avoid a specific verb like consider; they choose instead a general verb of little meaning like take or give and add the noun consideration with the necessary prepositions, as in take into consideration and give consideration to, devote consideration to, and expend consideration on. Thus they not only use three words to do the work of one, but also take the meaning from the strongest word in the sentence, the verb, and place the meaning in the noun that has a subordinate position. . . . Weak as a jigger of Scotch in a pitcher of water, this is neither good liquor nor good water. (Henrietta J. Tichy, Effective Writing for Engineers, Managers, Scientists. Wiley, 1966) Making a Sentence Say What It Means Heres a sentence from a report I once edited: The consumer must make intelligent choices when buying tires. The verb in this sentence is make. But is the consumer really making something? No. What the sentence means is that the consumer must choose. So we can improve this sentence by making it say what it means: The consumer must choose intelligently when buying tires. Alternatively, since the word consumer implies buying, we might revise the sentence even further: The consumer must choose tires intelligently. (Kenneth W. Davis, The McGraw-Hill 36-Hour Course: Business Writing and Communication, 2nd ed. McGraw-Hill, 2010) Latinate Suffixes When you turn a verb into a noun, you are nominalizinga horrible thing to do. An obvious indication that you have just nominalized a verb is that the word gets longer, often by adding a Latinate suffix like tion, ization, or worse. . . . Dont abuse a verb by making it act like a noun. (Lisa Price, Hot Text. New Riders, 2002) Spotting Hidden Verbs The number of hidden verbs  is as great as the number of verbs to be hidden. However, these nine helping verbs commonly produce long, verb-suppressed constructions: have, give, perform, make, produce, accomplish, achieve, experience, and conduct. Compare the hidden verbs in the sentence pairs below. In each case, the second example contains a verb that has surfaced. The new law will have an influence on future building.The new law will influence future building.  We will need to perform an analysis of traffic volumes at this intersection.We will need to​ analyze traffic volumes at this intersection. . . .  The new policy produced benefits for employees.The new policy benefited employees.  We can conduct a survey of this lot.We can survey this lot.  Too many nouns will achieve the dilution of writing.Too many nouns will dilute writing. Looking for the helping verbs above is one good way to identify potential verbs. (Barry Eckhouse, Competitive Communication: A Rhetoric for Modern Business. Oxford University Press, 1999) Losing Weight Many writers suffer from an overdependence on nouns. Given the choice between a verb and the noun form of a verb (called a nominalization), they instinctively choose the noun, perhaps under the mistaken notion that the noun will add authority and weight to their words. Well, it does add weight, but its the wrong kind of weight, and this tendency results in a noun-heavy style. For example, rather than writing I need to revise that sentence, they will write, I need to make a revision in that sentence. . . . Heres another example of a sentence weighed down by nouns. My suggestion is that we make a reduction in our overhead. Compare that sentence with I suggest we reduce our overhead. The verb-energized version is not only more concise (six words rather than eleven), but also more emphaticand the person standing behind those words sounds more decisive. (Stephen Wilbers, Keys to Great Writing. Writers Digest Books, 2000) Also See How to Recover Hidden VerbsBattologyConcisenessDynamic VerbsMore Ways to Cut the Clutter in WritingVerbosity

Contemporary Literature Essay Example | Topics and Well Written Essays - 500 words

Contemporary Literature - Essay Example Indeed, American literature during this time is highly coherent to its culture (Daly 187). One of the most prominent writings during this time is that of Captain John Smith, one of the greatest leaders of the English colonizers who played a huge role in the stabilizing the colony. Perhaps, because of his endeavor, his works, distributed in pamphlets, concern mostly the difference between the two cultures emphasizing the self-righteousness and greed of Americans – something which was contradicted by the works of William Bradford and John Winthrop who reported more on the selflessness of men and women of that time (Gura 339). True enough, the ideas of cultural historians and critical theorists have dominated the American Colonial literature (Gura 338). Moreover, American colonial literature is also marked with religiosity. It is noteworthy that another batch of British colonizers arrived in order to introduce a religion in America that is separate from the Church of England. The se Puritans have influenced American writers who embraced the religion to write something theological in nature.

S.O.A.P Analysis for the ten essays Essay Example | Topics and Well Written Essays - 750 words - 6

S.O.A.P Analysis for the ten essays - Essay Example [98words] The current essay is a humorous piece, so it has more of entertaining meaning and probably was written as a kind of ‘intermezzo’. As we can see from the text itself, the author was inspired by the comical incident in the hotel room that happened to him â€Å"recently†, when he was to â€Å"introduce the president of the company to the group of customers†. However, a funny (or terrifying?) situation that occurred to Koch, made his president â€Å"give up waiting and introduce himself† without Koch’s help. Thus, there were no specific occasions for publishing this essay except entertainment and fun. [100 words] As a piece written in humorous style, ‘Naked in Orlando’ addresses no particular audience or certain group of people. The essay is obviously directed to the wide audience of readers preferring light reading. The author uses neither specific language nor references to ‘global topics’ like religion, history, nation or nature. Koch just painted his ‘horror bathroom story’ in bright colors describing his â€Å"adventure† in detail. However, even though the essay is intended for a wide audience, its humoristic nature would probably be better understood by those who are familiar with Agent MacGyver series which was on TV till early 1990’s. [100 words] The purpose of the piece is entertaining the reader and conveying the message that nobody is secured from a misfortune (either funny or serious) and sometimes only good fortune can help as it actually did when the â€Å"maintenance guy† appeared and helped the narrator out of his prison with â€Å"mirrors and high-voltage light bulbs turning it into an oven†. The author uses numerous dramatic exaggerations to make the story sound more serious and funny at the same time. Turning an ordinary nasty misfortune into an action with ‘thrilling’ descriptions and allusion to agent MacGyver help to convey the humoristic message of the piece. [100

Poetry - Alliteration Essay Example for Free

Poetry Alliteration Essay The first poem ‘Sonnet 130’ by William Shakespeare has a humorous view on the traditional ideas of beauty. The poem is a five duplet metre with the stressed sounds starting on the second word of each line. Each line has the same amount of stressed and unstressed patterns which is very common for sonnets to make it quick and easy to read. The five duplet pattern never mimics human speech in the way a four duplet pattern does. The end of each alternating line has a distinct rhyming pattern which goes on throughout the poem. There is also an assonance pattern with each of these words. The first line ‘My mistress’ eyes are nothing like the sun’ shows use of a simile the same as most of the last line ‘I think my love as rare as†¦Ã¢â‚¬â„¢ More use of similes could have been made in the following lines. There is an example of weak alliteration in line eleven ‘I grant I never saw a goddess go’ There is a metaphor in line four when he talks about his mistress’ hair, saying they are ‘black wires’, this view today would be a completely different view from when the poem was written. In our modern time we think of electrical wires coming out of her head. Most of the poem gives negative connotations, the words ‘sun’, ‘red coral’, ‘perfume’ and ‘music’ provides beautiful images. The denotations are her eyes do not shine like the bright sun, her breath ‘reeks’ unlike the smell of perfume and her voice is not pleasant to hear unlike music. The second poem Philip Larkin’s ‘The Trees’ is a twelve line poem that seems to compare the life of a tree to human life. In each stanza the first and fourth line, the end word rhymes with one another along with the second and third last word also rhyming. There is a four duplet pattern with the stressed pattern on the second syllable of each line. Each of these words show a clear assonance pattern with the words ‘thresh’ and ‘afresh’ repeated three times, when spoken aloud almost sound like the wind rustling through the leaves of the tree.

Love Song of J. Alfred Prufrock Essay: In Depth Analysis

In Depth Analysis of The Love Song of J. Alfred Prufrock The five-line interlude ending on "the floors of silent seas" forms an encapsulated version of the remainder of the poem, in which the frustrated effort to establish purposive discourse leads once again to withdrawal downward and inward to a silent world of instinctual being. A return to images of distension and distracting sensuality provokes a final impulse toward violent imposition of the will--"to force the moment to its crisis"--which ends, like previous thoughts of disturbing the universe, in ruthless self-mockery. The image of decapitation parodies the theme of disconnected being and provides for at least a negative definition of the self: "I am no prophet." By this point the tense has quietly shifted from present to past, and the speaker offers a series of prolonged interrogatives on the consequences of action not taken. While its grammatical context ("And would it have been worth it") reduces it to the contemplation of "what might have been"; the language and imagery of this passage enact with renewed intensity the recurring drama of mental conflict: Would it have been worth while, To have bitten off the matter with a smile, To have squeezed the universe into a ball To roll it towards some overwhelming question, To say: "I am Lazarus, come from the dead, Come back to tell you all, I shall tell you all." The infinitives in this passage--to have bitten, to have squeezed, to roll--conform to the poem's widespread use of transitive verbs of direct action in expressing the speaker's violent impulse to combat the forces of disorder: to murder and create, to disturb the universe, to spit out all the butt-ends, to force the moment. The poem's ling... ...hich the author has elected to work, may itself evoke other psychic material; and then, lines of poetry may come into being, not from the original impulse, but from a secondary stimulation of the unconscious mind." The mental forces at work in Eliot's description of the poetic process serve as an analogy to the conflicts besetting the speaker in Prufrock. The speaker is a failed poet in terms of his inability to "murder" existing structures in order to "create" anew; be finds it impossible to say what be wants to say. In the "secondary stimulation of the unconscious mind" that occurs at this point, he partly abandons and partly resolves the struggle of form and matter; the integration of the psyche remains at best incomplete. Â   Works Cited Conflicts in Consciousness: T.S. Eliot’s Poetry and Criticism. Urbana: University of Illinois Press, 1984. Â   Â  

Comparing and Contrasting the Baroque and Classical Period in Music

Both the Baroque and the Classical period in music produced great household name composers, such as Johannes Sebastian Bach and George Handel in the Baroque Era, and Wolfgang Amadeus Mozart and Josef Haydn in the Classical Period. To many listeners who are vaguely familiar with classical music, there is not much difference between these two musical periods.However, to avid listeners, the complex differences in style, tone, and structure between these two eras are too great to be ignored. Let us look first at the Baroque Period.This period is characterized by a strong contrapuntal style and a heavy reliance on polyphony, that is, on many different â€Å"voices† layered on top of one another. Baroque melodies usually do not follow a strict, symmetrical order (e. g. four-measure phrases, where there is a cadence every four measures), but instead work with themes or motives that are continuously spun out throughout the piece. This technique of â€Å"spinning out† motives is called by its German name, Fortspinnung, and is characterized by continuous motion, asymmetrical phrase lengths, melodic or harmonic sequences, key changes, and phrase omissions (Theory and Analysis 386).This technique often gives listeners a feeling of excitement, rendering chord progressions and melodic sequences somewhat unpredictable. Perhaps the greatest composer to come out of the Baroque Period is Johannes Sebastian Bach. His music is filled with complex melodies which work and re-work the themes stated at the beginning of his pieces. In contrast, the Classical Period of music is characterized more or less by a strict, symmetrical structure in the music.Phrases are often divided every four or eight measures, with these phrases adhering to a two part structure – antecedent and consequent phrases. The antecedent phrase, usually four or eight measures, ends in a half cadence, thereby calling for a harmonic resolution; the consequent phrase, usually of equal length, answe rs this call by ending in a full cadence (i. e. in the tonic), resolving the tension presented in the antecedent phrase. The biggest difference then between Baroque and Classical Period music, in terms of style, is the difference in phrase structure.Although both the Baroque and Classical Period share similar phrase endings (full or plagal cadences), the Baroque does not usually follow the antecedent-consequent phrase structure that characterizes so much of the music in the Classical Period. The foremost composer whose work best exemplifies the Classical Period is Wolfgang Mozart. His concertos, sonatas, and symphonies are filled with antecedent-consequent phrase structures that have been influential in music, from the Romantic Period to contemporary popular music.Given this difference in style, we also see differences in the forms of compositions. Because of the differences in instruments (e. g. Baroque Period is characterized by the use of the harpsichord, where Classical Period i s popular for its widespread use of the piano), different forms of music were very popular for each period. In the Baroque Period, the popular forms were Concerti Grossi (full orchestra with many soloists), Fugues (counterpoint style with multiple voices claiming the same melodies), and Suites (four movement pieces written for a select number of instrumentalists).And in the Classical Period, composers stuck to writing Concertos (three movement pieces for orchestra and a solo instrument), Symphonies (four movement orchestral pieces), and Sonatas (three movement pieces for one or more solo instruments). Most of the pieces in the Classical Period are written in Sonata-form, which divides the piece into three sections: exposition, which presents the main theme; development, which develops the main theme, varying it in complex ways; and recapitulation, which returns back to the main theme.Both periods of music produced rich pieces which are still listened to and played today, and yet the differences between these two periods, though somewhat subtle, provide a wide range of listening experiences for the classically tuned ear.Works Cited and BibliographyJane Piper Clendinning and Elizabeth West Marvin. The Musician’s Guide to Theory and Analysis. (New York: W. W. Norton & Company, Inc. , 2005)Donald Jay Grout. A History of Western Music. (New York: W. W. Norton & Company, Inc. , 1973).Charles Rosen. The Classical Style. (New York: W. W. Norton & Company, Inc. , 1972).

Health Insurance And Women Health And Social Care Essay

Globalization, economic growing in developing states, migration, outgrowth of pandemics and millenary development ends has shifted focal point towards wellness as ne'er before. ‘Health ‘ has now become one of the most debated dockets. Health as a ‘capital stock ‘ and ‘asset ‘ has been good established. Concentration on accomplishing a certain degree of wellness in the population which cohesively promotes national involvements and ends has lead many states to reform their Health systems consequently. Governments and Multi sidelong giver bureaus working for wellness are invariably seeking to run into the demands of quickly altering populations and their disease forms. â€Å" Health systems are complex establishments, profoundly influenced by cultural thoughts about wellness and unwellness, by historical experience and by societal construction. Health sector reform ( HSR ) theoretical accounts are themselves non without internal contradictions, and contain premises that may be debatable † . ( Maureen.M and Paula.T, 2004 ) â€Å" Health sector reform is an umbrella construct and refers to the procedures of institutional alteration that have swept through wellness systems and an analytical and practical model of proposals for institutional redesign of wellness attention proviso and public wellness † , ( Maureen.M and Paula.T, 2004 ) with an connotation to increase wellness systems efficiency in resource allotment, organisation and bringing of services, cost-effectiveness and equity. Community based wellness funding is portion of such wellness sector reforms which has promises of transforming the funding of wellness for the hapless. The induction towards Community funding strategies was based on community engagement techniques. This scheme for funding health care has been adapted in hapless communities of low /middle income states of Africa, Asia and Latin America. ( Christine Onyango, 2001, PAHO ) The chief docket of community funding is balanced on the impression that â€Å" the control of resources generated by the community, and the possibility that fiscal and nonfinancial resources generated by the strategy can be used to upgrade wellness services, supplement wellness worker wages, and guarantee a support watercourse to refill drugs and medical services – all which will oblige community members to utilize wellness services † . ( Christine Onyango, 2001, PAHO ) In the past decennaries it has caught up really good in in-between and low income states. Chiefly because this funding mechanism reaches the population groups that are in most demand of wellness attention and where the usual ways of market and public wellness funding are unable to make. This phenomenon has now evolved into assorted wellness funding instruments ( Hsiao 2001, Dror 1999 ) like micro insurance, community wellness financess, community based wellness insurance, common wellness organisations, rural wellness insurance, go arounding drug financess, community engagement in user fee direction etc. In this paper, we would merely refer to community organized voluntary wellness insurance, or community based wellness insurance ( CHI ) . â€Å" The term community-based wellness insurance refers to any not-for-profit insurance strategy that is aimed chiefly at the informal sector and formed on the footing of an moral principle of common assistance and the corporate pooling of wellness hazards, and in which the members participate in its direction. † ( Musau 1999 )[ 1 ] Though it has had its success in making its aims globally, it has its ain portion of restrictions refering to issues of socio economic and gender equity. This paper will turn to issues covering with gender sensitiveness and affects of such community wellness insurance strategies particularly on adult females. Methods: The paper is strictly descriptive in nature and is an result of secondary research based on assorted research and policy documents on community based funding mechanisms and gender equity. The literature has been studied to understand the mechanism of community based wellness insurance and critically analyse how it affected adult females ‘s lives after such insurance strategies came into image.Discussion:The paper would first show the context for growing of community wellness insurances and their present signifier of being. Then it would discourse about the impact of CHI ‘s on adult females.The context:Scarce economic resources for wellness in add-on to moo or modest economic growing which can non back up the of all time turning populations with basic criterions of life, present a menace to wellness of a state. Though the province attempts to supply basic wellness services for the hapless, the organizational capacity, inefficiency, deficiency of cognition on wellness among people makes it difficult for such systems to be adequately financed. This may give rise to a immense non governmental sector which tries to cover the spreads. The population that can pay signifiers a fertile land for the private markets ( without proper province ordinance ) which creates immense inequalities in entree and handiness in proviso of attention. The issues of low human resources in wellness, affordability, huge geographics, illiteracy, social unfairnesss lead to farther impairment of wellness attention seeking cognition and attitude. Economic inequality entirely increases the load of accessing wellness attention at the right clip and as stated â€Å" poorest 20 % of the population is 6 times less likely to seek inmate attention than the wealthiest † . ( M.Kent Ranson, 2006 ) Health funding mechanisms like decentralization, debut of market ordinances, user fees, and capitations played an of import function to make fiscal and proficient efficiency of wellness systems but could non increase entree and use of the system to full capacity. There was a famine of mechanisms which could make the basic wellness demands of population and still be expeditiously run without making a complex organizational bunch. Financing methods which would besiege organizational troubles of pooling, buying and proviso of services on a big graduated table were explored, including the direct engagement of communities in wellness funding foremost by little NGO ‘s and other charitable administrations. This was the beginning of CHI strategies.Community wellness insuranceCHI strategies are based on the payment of minimum premiums and pooling them to cover wellness attention costs of the payees. They are normally working in low-income populations, which may come from diverse communities covering nearby by small towns, towns, peculiar professions, microfinance organisations, adult females ‘s ego aid groups. They can be organized by NGO ‘s, Charitable trusts, professional organisations, community centres, wellness attention organis ations, or even by infirmaries which target the occupants environing their mark countries.These are voluntary insurance groups like the private voluntary insurance in a little graduated table but unlike the societal insurances or revenue enhancement based insurances which are compulsory. The plans that we see now are branched out of the common thought to supply wellness attention to the hapless in this high and ruinous wellness attention cost scenario. The failure of the authorities to supply quality wellness attention at low-cost monetary value is besides a cause and an drift for such inceptions to spouse with the authoritiess. Harmonizing to N. Devadasan et Al, in India, there are three basic theoretical accounts of forming a community based wellness insurance depending on who is the insurance company. The Type 1 or HMO design is organized by a infirmary, where it runs the insurance company and besides acts as the supplier of wellness services. In Type 2 or Insurer design, the CHI insurance company is a voluntary organisation and it purchases care from independent suppliers ( public or private ) . Type 3 takes a in-between way and is called â€Å" Intermediate design † , the voluntary organisation Acts of the Apostless like an agent and purchases insurance from the insurance company and attention from the suppliers. Most of the CHI ‘s usage this theoretical account. ( N Devadasan, Kent Ranson, Wim Van Damme, Bart Criel, 2004 ) .Similar theoretical accounts can be seen all over the universe with merely minor structural accommodations. The chief thought behind the organisational apparatus of any such strategy is to do better buying of wellness attention from the suppliers and guarantee fiscal security in wellness of the payees as proposed by the universe wellness study 2000, where strategic buying is defined as â€Å" a uninterrupted hunt for the best ways to maximise wellness system public presentation by make up one's minding which intercessions should be purchased, how, and from whom ‘ to assist turn to issues of equity and quality. â€Å" ( M.Kent Ranson, et al 2006 ) The impact of pre-payment strategies on equity and efficiency is related to use. These strategies tend to besides absorb solidarity, equity and efficiency through ( Tamara Braam, 2005 ) 1. Cross subsidisation from rich to hapless 2. They increase the entree to good quality attention ; 3. They are good suited to poorer, seasonal and freelance husbandmans 4. Prepayment and decentralized control over resources by communities additions efficiency and helps to right geographical unfairnesss in public outgos for wellnessWomans in CHI ‘sAs mentioned above community based wellness insurances have transformed lives in poorer subdivisions of society and brought about an of import institutional alteration. When it comes to adult females in peculiar, it is of import to determine that though their functions have been enhanced in societies, CHI ‘s have been gender insensitive and have n't catered to adult females ‘s wellness demands to a big extent. This subdivision would seek to set far ward both the benefits and restrictions of CHI ‘s every bit far as adult females are concerned. Understanding that poorness, gender, deficiency of societal and economic entitlements are interlinked ( Harcourt, 2000 ) to wellness of the population, many writers proposed gender function in community as an of import property of development and poorness decrease. Addressing the gender issues in community would convey about a sustainable alteration in all other development related facets. Authorization of adult females through community engagement, literacy, capacity edifice was emphasized to hold sustainable and healthy communities. Women ‘s function in CHI reached paramount importance particularly after the Community based plans succeeded to be the stepping rocks to heighten adult females ‘s function in the society. Through ego aid groups and micro recognition financing systems, concentration has shifted towards adult females as they were projected as more trust worthy and reliable. This proved to be a better chance for adult females to move in a new ambiance flexing the bing gender functions in the community to an extent. At this occasion it is of import to analyze that Gender is an of import factor which determines the public-service corporation of the wellness attention services, â€Å" in peculiar, the ability to exert their right to wellness † ( Tamara Braam, 2005 ) .It depends on assorted factors that arise due to Woman ‘s attributed gender function in the society from fiscal dependance, socio cultural marginalisation, bing determination doing powers in society to how they interact with the present wellness attention system ( functions of wellness forces, services provided, consideration of their wellness demands and demands, wellness literacy ) . Supporting this impression is grounds signifier from BI financing mechanism proposes that gender functions in societies play a really of import function and have deductions for just engagement particularly vulnerable groups like adult females due to existence of local hierarchies. ( Hissock 1990 ; WHO/UNICEF 1999 ) CHI ‘s involve adult females in two different ways harmonizing to their organisational design If the CHI is organized as portion of Micro -credit or adult females self help groups adult female is entitled as the authorised payee and participates in organisation of services and direction of the financess where she along with her household are covered. If CHI is organized on lines of professional groups/workers guild's/ family as a unit: Normally in hapless and patriarchal communities, work forces are workers and professionals and besides regarded as caput of the family and therefore authorized payee for the whole household. Womans of the family merely go a beneficiary. A adult female becomes an authorised payee if she is a professional, member of group or if she is the lone caput of the household. It is of import to observe that the impact of community wellness insurance differs as to which function adult female plays in the CHI. When Community based wellness insurance uses prevailing establishments such as adult females self help groups and microcredit funding organisations as a mark for their intercessions they empower adult females respects to their wellness and do a batch more good for adult females empowerment, promoting them to convey about a singular alteration in their lives, doing them self reliant and knowing in heightening their abilities to grok, analyze and implement programs. Puting an illustration for promoting adult females to take part in community wellness enterprises is SEWA an NGO in India. It proved that CHI can be organized expeditiously by the hapless themselves and largely led by adult females. Womans from brotherhoods, co-ops, self-help groups ( SHGs ) and their associations, mahila mandals, recognition societies, female parents ‘ groups, young person nines, community-based organisations and others were successful in making so in 14 old ages of SEWA ‘s experience. Today â€Å" Lok Swasthya † a flagship community wellness insurance strategy of SEWA has 500 podium ( female wellness workers ) , wellness workers and public wellness professionals as its stockholders. With a turnover of over one crore rupees, it is a little but autonomous attempt, covering all its costs including a squad of 50 full-time staff and 200 parttime wellness workers. Mirai chaterjee ( sewa ) It is the function of adult females who are portion CHI to do all facets of the strategy gender sensitive and convey about a difference to adult females ‘s wellness particularly as it has been neglected for long. This would be wholly true if ideally all these adult females participate and make usage of their determination doing power to heighten their wellness services. But adult females ‘s playing a cardinal and meaningful function in CHI is non unvarying all over. Harmonizing to WEDO ( 1998 ) study â€Å" though many community wellness commissions had been formed in Mali since the Cairo conference, few adult females participated actively and on these – merely 12.9 % of commission members were adult females in 1996, and about bulk had minor functions and/or few cardinal duties † . Sometimes we tend to overlook that these adult females may be bound to their social gender functions and hierarchies and tend to move in a manner which marginalizes their wellness demands for their households. Deciding on stripling preventive services, can be one slippery state of affairs where adult females would n't see it portion of the benefit bundle due to social norms. Besides the premise that adult females are financially independent and transform their bing gender functions as they become wealth generators when community wellness insurance is provided based on micro recognition plans or self help groups is problematic. How far this wealth coevals decreases the gender hierarchy in the household is overlooked. A adult female can still prolong the hierarchy due to beliefs and civilization or social force per unit area. It may besides be a instance that merely â€Å" adult females ‘s hard currency incomes rise, duty for paying instruction and wellness fees shifts off from work forces to adult females † ( CEEWA, 1995 ) .Taking a note from Dwyer and Bruce, 1985 and speak uping that non much has changed in male laterality in families in determination devising power about monthly outgos no affair who earns, it is profound that this deeply-entrenched job can non do adult females independent by simple proviso of relevant services. It can besid es be observed that a rise in hard currency employment for adult females brought greater liberty within the household but at the cost increasing their loads, at place and besides in the community go forthing them with no proper attention of their ain wellness. On the other manus, for the adult females who are merely donees of the community wellness insurances, CHI ‘s can be credited to hold brought about acknowledgment of synergic impact between wellness and economic activities and distributing consciousness about ways of making chances to assist themselves. They have tried to absorb a cognition seeking behaviour, addition in wellness literacy, engagement in wellness publicity and disease bar, altering attitudes and beliefs about most of the diseases and consciousness about civil society and their function in socio-political establishments etc. It can non be stated that these alterations reach all the adult females ; it is fundamentally dependent on execution and use of these plans within the bing social gender model. The use of Health services depends on entree, affordability and acceptableness. CHI ‘s have dealt with all the three at one go more significantly when adult females ‘s wellness is concerned. Many Empirical surveies concluded in a positive note that creative activity of community insurance strategies increased the usage of medical services which reduced the ailment wellness, disease and mortality among adult females. Keeping in head the nature of gender functions and their impact on ingestion of services, Arhin ( 1994 ) opines that community wellness insurance strategies, which were prepayment based are more helpful for adult females. Her survey in Burundi, found that adult females enrolled in such strategies had more entree to wellness attention than the uninsured. The chief ground was the prepayment strategy provided cashless intervention installations which co-relate with the findings that adult females have less entree to hard currency in the family. Criel et Al ( 1999 ) studied the Bwamanda infirmary insurance strategy which was working from 1980 ‘s in Congo. They found that obstetric infirmary services were utilized more among the insured than the uninsured adult females. There was a immense spread between the Caesarean subdivisions among the insured and the uninsured which strongly correlated with their determination that the ascertained shortage in Caesarean subdivisions has led to a figure of obstetrical catastrophes in the noninsured population.Another illustration is a survey by Diop et Al ( 1995 ) who studied an experimental undertaking to present â€Å" cost recovery mechanisms † in three wellness territories of Niger. It was noticed that the territory with community financing + fee-per-illness episode theoretical account, showed a important addition in use of wellness services among adult females from 15.5 % to 20.3 % , whereas it decreased somewhat but non significantly in the fee-per episode territory ( from 14.4 % to 13. 4 % ) and decreased significantly in the control territory ( from 10.5 % to 6.2 % ) Engagement in some sort of community funding strategy has deductions for wellness services use for generative wellness. Noterman et Al ‘s ( 1995 ) experiment affecting the debut of a prepayment strategy in Masisi territory where subscription units every bit good as fee degrees were varied found that adult females enrolled in the prepayment program were about 5 times every bit likely to give birth in the infirmary as non-subscribers. However, when the unit of subscription was changed to the household instead than the single, there was less discriminatory choice and there was small difference between the adult females and work forces in footings of use. ( paho ) Women addition well by cashless payments in prepayment strategies. Many writers take a stance that this allows adult females non to trust on their spouses for fiscal resources in wellness. It is accepted to an extent, as it may Increase o utpatient section visits of adult females, the first degree of attention seeking, but the sarcasm is some of the community based wellness attention plans do non cover these outpatient services or have a capping to restrict figure of visits. This becomes once more an added hindrance to adult females if the gender hierarchy in family gives work forces more penchant. There is besides another interesting facet to increased visits of adult females to wellness centres if they are involved with CHI ‘s. Hillary standing found that among the insured adult females bulk of them came to seek wellness attention for kids than for themselves which demystifies that every visit of a adult females for wellness attention use may non be for her ain wellness jobs. ( Hillary standing ) Among scheme members, execution jobs are likely to disproportionately affect adult females members. Normally the determination shapers are work forces in CHI ‘s non based on adult females self help groups due t o their attributed gender function, taking to a patriarchal influence in determination devising and marginalisation of adult females ‘s wellness services. Exceptionally if adult females are involved, there are more opportunities that they besides continue to suggest determinations in line with the sensed gender hierarchy in the community. A recent appraisal of one CHF in Tanzania showed that members were incognizant of some of the benefits they were entitled to such as referral to a infirmary. This could hold black effects for illustration in instances of adult females with complicated gestations in demand of hospital degree attention but with no out of pocket hard currency. â€Å" . ( Maureen Mackintosh & A ; Paula Tibandebage, UNRISD 2004 ) The credibleness of community-based strategies continues to be arguable in many stances, particularly their really low rates of engagement. For illustration, in Tanzania a strategy started in 1998 had merely, a engagement rate of merely about three per centum by November 2003. Other studies besides show similar strategies in other territories with engagement rates of less than 10 per centum ( Tibandebage, 2004 ) . Similar forms are seen in other developing states ( Stick outing and Tine, 2000 ) . In India by 2005, 51 micro insurance strategies covered 5.1 million people and among them merely 60 % offered community wellness insurance which is comparatively meagre when compared the hapless in India.One of the chief grounds for low engagement has been the degree of poorness and the inability to pay to back up wellness services. Sing that community based wellness insurance run on a prepayment footing as discussed already, the most vulnerable do n't come in to the image at all if they can non pay. Womans in such families are still unaccessible for any sort of wellness intercessions. In Bangladesh, during the execution of Women ‘s authorization through employment and wellness ( WEEH ) undertaking it was hard to make the poorer pockets of hapless adult females and autochthonal people as some of them were non even in a place to purchase a policy card. In such fortunes, the challenge is the â€Å" inclusion of exclusion † . ( Dil Prasad and Lisa wong,2005 ) â€Å" From the gender equity point of position, really low rank Numberss in community-based strategies is likely to disproportionately affect adult females. This is both in footings of being less able than work forces to afford out of pocket payments at the clip of unwellness, and besides because adult females are likely to hold more wellness demands † . ( Maureen Mackintosh & A ; Paula Tibandebage, UNRISD 2004 ) . CHI ‘s are based in the community and instead reflect than attempt to turn to the bing inequalities present in the community. Sing the definition of equity in wellness as â€Å" the absence of systematic disparities in wellness ( or in the major societal determiners of wellness ) between groups with different degrees of underlying societal advantage/disadvantage-that is, wealth, power, or prestigiousness † ( P Braveman, S Gruskin,2003 ) , community wellness insurances fail to turn to the specific issues of the socio-economically disadvantaged and adult females. Rights based attack in wellness takes into consideration the already bing gender inequalities in the societies and how any intercessions in wellness attention affect these dealingss.

Cuban Embargo essays

Cuban Embargo essays Since 1962 there has been an embargo on Cuba. Within the last 40 years we have seen the Cuban way of life turn into absolute poverty and a struggle. Cubas economy has done nothing but fall into an absolute depression, which shows no change in the way its heading. Other countries also disagree with the embargo and believe that it should be lifted. With the embargo in affect we have accomplished nothing, considering that their government has not changed and the tyrant Fidel Castrol is still in power. Therefore after 40 years it is time to lift the unilateral economic sanctions put against Cuba. One of the worst things about the embargo against Cuba is that it ruins the lives of people that had nothing to do with why the embargo was placed on Cuba. The people have been held against their will since Castro overthrew Batistia. Though Cuba does have better education and health-care systems then other Latin American countries it has all been under an authoritarian communist government that has allowed little dissent. . The embargo is harmful primarily to ordinary citizens, not to Castro or his government, critics say (Serrano For example, Cubans cannot get many of the most up-to-date prescription medicines, because a high proportion of important new drugs come from U.S. pharmaceutical companies (Cuban Embargo 3). The embargo also limits access to chemicals needed to treat unsafe drinking water. Allowing humanitarian groups to send donated goods to Cuba, the group says, is insufficient. "Charity is an inadequate alternative to free trade in medicines, medical supplies and f ood," the report concluded. Since the embargo, Cas...

Childrens Day in Japan and Koinobori Song

Children's Day in Japan and Koinobori Song May 5 is Japans national holiday known as, Kodomo no hi Ã¥ ­ Ã¤ ¾â€ºÃ£  ®Ã¦â€" ¥ (Childrens day). It is a day to celebrate the health and happiness of children. Until 1948, it was called, Tango no Sekku (ç « ¯Ã¥ Ë†Ã£  ®Ã§ ¯â‚¬Ã¥  ¥), and only honored boys. Although this holiday became known as, Childrens Day, many Japanese still consider it a Boys Festival. On the other hand, Hinamatsuri (㠁 ²Ã£  ªÃ§ ¥ ­Ã£â€šÅ ), which falls on March 3rd, is a day to celebrate girls. Childrens Day Families with boys fly, Koinobori é ¯â€°Ã£  ®Ã£  ¼Ã£â€šÅ  (carp-shaped streamers), to express the hope that they will grow up healthy and strong. The carp is a symbol of strength, courage, and success. In a Chinese legend, a carp swam upstream to become a dragon. The Japanese proverb, Koi no takinobori (é ¯â€°Ã£  ®Ã¦ » Ã§â„¢ »Ã£â€šÅ , Kois waterfall climbing), means, to succeed vigorously in life. Warrior dolls and warrior helmets called, Gogatsu-ningyou, are also displayed in a boys house. Kashiwamochi is one of the traditional foods that are eaten on this day. It is a steamed rice cake with sweet beans inside and is wrapped in an oak leaf. Another traditional food is, chimaki, which is a dumpling wrapped in bamboo leaves. On Childrens Day, there is a custom to take a shoubu-yu (a bath with floating shoubu leaves). Shoubu (è â€"è’ ²) is a type of iris. It has long leaves that resemble swords. Why the bath with shoubu? It is because shoubu is believed to promote good health and to ward off evil. It is also hung under the eaves of homes to drive away evil spirits. Shoubu (Ã¥ °Å¡Ã¦ ­ ¦) also means, materialism, warlike spirit, when using different kanji characters. Koinobori Song There is a childrens song called, Koinobori, that is often sung during this time of the year. Here are the lyrics in romaji and Japanese. Yane yori takai koinoboriOokii magoi wa otousanChiisai higoi wa kodomotachiOmoshirosouni oyoideru Ã¥ ±â€¹Ã¦   ¹Ã£â€šË†Ã£â€šÅ Ã© «ËœÃ£ â€ž é ¯â€°Ã£  ®Ã£  ¼Ã£â€šÅ Ã¥ ¤ §Ã£  Ã£ â€žÃ§Å"Ÿé ¯â€°Ã£  ¯ 㠁Šçˆ ¶Ã£ â€¢Ã£â€šâ€œÃ¥ ° Ã£ â€¢Ã£ â€žÃ§ ·â€¹Ã© ¯â€°Ã£  ¯ Ã¥ ­ Ã¤ ¾â€ºÃ© â€Ã©  ¢Ã§â„¢ ½Ã£  Ã£ â€ Ã£  « æ ³ ³Ã£ â€žÃ£  §Ã£â€šâ€¹ Vocabulary yane Ã¥ ±â€¹Ã¦   ¹ - rooftakai é «ËœÃ£ â€ž - highookii Ã¥ ¤ §Ã£  Ã£ â€ž - bigotousan 㠁Šçˆ ¶Ã£ â€¢Ã£â€šâ€œ - fatherchiisai Ã¥ ° Ã£ â€¢Ã£ â€ž - smallkodomotachi Ã¥ ­ Ã¤ ¾â€ºÃ£ Å¸Ã£  ¡ - childrenomoshiroi é  ¢Ã§â„¢ ½Ã£ â€ž - enjoyableoyogu æ ³ ³Ã£   - to swim Takai, ookii, chiisai and omoshiroi are I-adjectives. There is an important lesson to learn regarding terms used for Japanese family members. Different terms are used for family members depending on whether the person referred to is part of the speakers own family or not. Also, there are terms for directly addressing members of the speakers family. For example, lets look at the word father. When referring to someones father, otousan is used. When referring your own father, chichi is used. However, when addressing your father, otousan or papa is used. Anata no otousan wa se ga takai desu ne. 㠁‚㠁 ªÃ£ Å¸Ã£  ®Ã£ Å Ã§Ë† ¶Ã£ â€¢Ã£â€šâ€œÃ£  ¯Ã¨Æ'Å'㠁Å'é «ËœÃ£ â€žÃ£  §Ã£ â„¢Ã£  ­Ã£â‚¬â€š- Your father is tall, isnt he?Watashi no chichi wa takushii no untenshu desu. ç § Ã£  ®Ã§Ë† ¶Ã£  ¯Ã£â€š ¿Ã£â€š ¯Ã£â€š ·Ã£Æ' ¼Ã£  ®Ã© â€¹Ã¨ » ¢Ã¦â€°â€¹Ã£  §Ã£ â„¢Ã£â‚¬â€š- My father is a taxi driver.Otousan, hayaku kite! 㠁Šçˆ ¶Ã£ â€¢Ã£â€šâ€œÃ£â‚¬ Ã¦â€" ©Ã£  Ã¦  ¥Ã£  ¦- Dad, come quickly! Grammar Yori より is a particle and is used when comparing things. It translates into than. Kanada wa nihon yori samui desu. ã‚ «Ã£Æ'ŠãÆ'ۋ  ¯Ã¦â€" ¥Ã¦Å" ¬Ã£â€šË†Ã£â€šÅ Ã¥ ¯â€™Ã£ â€žÃ£  §Ã£ â„¢Ã£â‚¬â€š- Canada is colder than Japan.Amerika wa nihon yori ookii desu. ã‚ ¢Ã£Æ' ¡Ã£Æ' ªÃ£â€š «Ã£  ¯Ã¦â€" ¥Ã¦Å" ¬Ã£â€šË†Ã£â€šÅ Ã¥ ¤ §Ã£  Ã£ â€žÃ£  §Ã£ â„¢Ã£â‚¬â€š- America is larger than Japan.Kanji wa hiragaba yori muzukashii desu. æ ¼ ¢Ã¥ ­â€"㠁 ¯Ã£  ²Ã£â€šâ€°Ã£ Å'㠁 ªÃ£â€šË†Ã£â€šÅ Ã©â€º £Ã£ â€"㠁„㠁 §Ã£ â„¢Ã£â‚¬â€š - Kanji is more difficult than hiragana. In the song, Koinobori is the topic of the sentence (the order is changed because of the rhyme), therefore, koinobori wa yane yori takai desu é ¯â€°Ã£  ®Ã£  ¼Ã£â€šÅ Ã£  ¯Ã¥ ±â€¹Ã¦   ¹Ã£â€šË†Ã£â€šÅ Ã© «ËœÃ£ â€žÃ£  §Ã£ â„¢ is a common order for this sentence. It means the koinobori is higher than the roof. The suffix ~tachi is added to make the plural form of personal pronouns. For example: watashi-tachi, anata-tachi or boku-tachi. It can also be added to some other nouns, such as kodomo-tachi (children). ~sou ni is an adverb form of ~ sou da. ~ sou da means, it appears. Kare wa totemo genki sou desu. Ã¥ ½ ¼Ã£  ¯Ã£  ¨Ã£  ¦Ã£â€šâ€šÃ¥â€¦Æ'æ °â€"㠁 Ã£ â€ Ã£  §Ã£ â„¢Ã£â‚¬â€š- He looks very healthy.Sore wa oishisouna ringo da. 㠁 Ã£â€šÅ'㠁 ¯Ã£ Å Ã£ â€žÃ£ â€"㠁 Ã£ â€ Ã£  ªÃ£â€šÅ Ã£â€šâ€œÃ£ â€Ã£   Ã£â‚¬â€š- That is a delicious looking apple.Kanojo wa totemo shindosouni sokoni tatteita. Ã¥ ½ ¼Ã¥ ¥ ³Ã£  ¯Ã£  ¨Ã£  ¦Ã£â€šâ€šÃ£ â€"ん㠁 ©Ã£  Ã£ â€ Ã£  «Ã£  Ã£ â€œÃ£  «Ã§ «â€¹Ã£  £Ã£  ¦Ã£ â€žÃ£ Å¸Ã£â‚¬â€š- She was standing there looking very tired.

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What you learned in speech course - Essay Example Previously I was very shy about talking out in public and standing up in front of a crowd. However, this speech course has helped me tremendously in boosting up my confidence level. Now not only am I able to present myself much more properly but I believe I am even more calm and composed as I deliver speeches. Before all this started I recall how much I used to shiver with the mere thought of getting on the stage to deliver a speech. But as I moved on with this course I discovered that having speaking related anxiety is as completely natural as anything else. I discovered that I was not the only person in the room who felt he couldn’t deliver, and there were a lot of other similar souls. There is a lot that I have learned from this speech course and time would run out if I start mentioning everything here. I believe this course has helped me a great deal in overcoming my fears to start off with. I always thought presenting to a crowd is a great deal and not everyone’s c apable of it. However, the day I stepped onto the podium my thinking changed and I left all my fears behind. It must be mentioned here that my instructor helped me a great deal with my speech and pointed out mistakes where I was wrong. This course, I believe has taught me to look inside my self and share my feelings with the audience. I learned that while delivering a speech you have to adjust your tone and message according to the audience’s feedback. I remember how I was rushing through my speech on automotive engines until I looked into the eyes of a couple of students in the audience. Their eyes zoomed me in like I was saying something alien to them. It was then that I realized that there’s something wrong with my presentation and adjusted I slowed down. This speech course this helped me figure out that speech delivery is all about adjustment to your audience’s feedback. It taught me you have to step into your audience’s shoes and figure out if you wo uld have understood the same had you been in their place. This speech course has also helped me a great deal in being able to speak clearly yet concisely and confidently. It made me realize the importance of proper speech delivery and the impact it can make on the life millions of people around you. I realized that developing upon your speech is not only essential in getting a good grade in this course but it helps you a lot in speaking out in tons of other important situations as well. I also learned that proper speech and presentations do not only help us to present ourselves effectively in front of others but help us get control of and master our lives. I also realized that it is our speech that makes us unique from thousands of people around the world. They say everyone’s equal and that fact is true but having command over proper speech is what distinguishes a learned person from an ill literate one and makes you stand out in front of a crowd. I would like to sum it all u p by saying this speech course has ideally changed the course of my life and how I used to see things. Now I believe if you can communicate properly and make yourself heard then you can overcome any obstacle in

Ways in Which the UK Government Policies Impact Upon the Social Essay

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Case Study: Energy Drink Industry No serious and lasting achievement or success one ever achieves without the friendly guidance and co-operation of so many people involved in work. Foremost of all, I express my gratitude to the Almighty for his blessings and foresting wisdom in all my wishes. I am also thankful to my Subject Teacher ABHAY TIWARI , who has helped me a lot each and every time when I had some difficulty. Words are not sufficient to register my sincere regards to my loving parents for their deep affection and unabated inspiration that really kept me going. They were and unending source of strength and perseverance during the course of the study. I place my thanks to al l those who spared their time and made it convenient for me to complete the research. I deeply acknowledge their concern for my research. Last but not the least, I also wish to red cord my gratitude for any person(s), my memory has failed to recall, who rendered his/her/ their support and services. History of energy drinks: Packed with caffeine, taurine and vitamins-B, energy drinks are the current fuel of choice of the todays generation. More energy mean for work and more productivity. So, life gets pace quickly and the energy drinks market expands .It all started in Japan when Taisho pharmaceuticals released a drink called Lipovitan-D in 1962. It contained a mix of b1, b2 and b6 vitamins, along with niacin and taurine all are concentrated and boost energy. Tonic drink is popularly grown up in Asia. In 1987, an Australian named Dietrich Mateschitz took the same concept but added sugar and caffeine to it and formulated red bull, which quickly popular in the Europe. Around the same time, Americans were accessorizing their all-night Atari marathons with Jolt Cola, which was advertised as having all the sugar and twice the caffeine of Coke. When Red Bull hit the market in the U.S., they had to carve the niche alone, so traditional marketing and branding strategies wouldnt work. They started sponsoring non-traditional athletes(no, not in-line skaters; more like kite sailors and sky surfers) and began an annual event called Flug tag, in which amateur aviators build their own stylized aircraft and compete to see who can fly the farthest over water. And , when Red Bull started marketing their drink to bars as a cocktail mixer. Red Bull remains the top name in energy drinks to this day, with global sales estimated at about $2 billion annually. Thats not to say there isnt competition. Dozens upon dozens of brands flood the energy drink market. Its hard to say how many, exactly, because upstart companies come and go, but heavy-hitters like Coca-Cola, Pepsi, and Anheuser-Busch have all developed their own energy drinks. Jolt Cola has been re-branded as an energy drink; it now comes in a can shaped like a big battery. Hansen, a natural soda company, entered the game with Monster Energy. Rockstar, the first energy drink to make itself available in 16- and 24-ounce cans, has been in third place behind Red Bull and Monster for a while, but Coca-Cola recently inked a deal to distribute the drink. Yes, Rockstar has finally signed with a major label. All the marketing in the world, however, hasnt convinced the French, Danish, or Norwegian governments to legalize high caffeine energy drinks in their countries, and Argentina recently became the fourth country to outlaw such beverages. Other governments and food safety agencies have also raised concerns about whether the drinks pose health risks. To research such a matter is to wade through a scientific point/counterpoint debate so thick that one would need a 24-ounce can of low-carb Monster just to read through all the applicable articles. 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Porters five forces for energy drink industry The energy drink industry is very competitive for all corporations involved, with the greatest competition being that from rivalry sellers within the industry. All energy drink companies have to think about the pressures; that from rival seller within the industry, new entrants to the industry, substitutes of the products, buyers and sellers. New entrant: New entry is not a strong competitive pressure for the energy drink industry because;there are so,many brand who are entering into the market such as cloud 9,xxx,phantom and so many. Red bull and few other energy drinks are dominate the industry with their strong brand name and great distribution channels. Energy drink is fully saturated and growth is low. It is very difficult for new and unknown entrant to start competing against the existing firms. Some another barrier are also their such as high fixed cost of warehouse and other so many expenses and economies of scale. New entrant cannot compete in price without economies of scale. These high capital requirement and market saturation make it extremely difficult for the new company to enter the energy drink industry. Substitute: Substitute products are those products competitors which are not present in the energy drink industry. Substitute of this industry are strong competitors. Such substitute of energy drinks industry products are fruit juices, water bottle, soft drinks, coffee and tea. Substitutes are strong for energy drinks industry because; Water bottle, soft drinks, fruit juices, coffee are increasingly popular with trend to be a more health conscious consumers. There are progressively more varieties in fruit juices and coffee that appeal to different consumers tastes but appears healthier than energy drinks. Coffee and tea are competitive substitute because they also provide caffeine that provided by energy drinks also. The consumer who consumes lot of energy drinks may substitute coffee because if they want to keep caffeine and lose the sugar and according to the taste. Specially blend coffee becoming very famous and popular because of so many coffee cafà © are opened and offers many different taste to the consumers. Intake of coffee and fruit juices instead of energy drinks very healthier and very cheap in cost also. Suppliers power: Suppliers bargaining power is higher because there is huge number of firms present in the energy drinks industry. Supplier for the energy drinks industry holds much competitive pressures. The bargaining power of suppliers is higher because; There is large number of energy drinks firms and most of them are using tin and aluminum mix cans for their packaging, which is not much availability because thousands of other industry are using tin and aluminum for their packaging the products. Supplier of tin and aluminum are few so bargaining power suppliers is high. It is difficult to switch other suppliers. Because it will take more time to supply and deals. Buyers power: Bar gaining power of energy drinks industry are mainly large grocers, discount stores and restaurants. The energy drinks companies distributed to beverages to these stores for resale to the consumers. The bargaining power is very strong because large grocers and discount stores buy large numbers of energy drinks, allowing them to buy at lower price. There is another reason also that many number of firms are in the energy drink industry so, different brand of energy drinks are available in the market. Rivalry: The competitive pressure from rivalry sellers is greatest competition that faced by the firms present in the energy drink because red bull acquiring most of the market in this industry and few other companies are also growth at the faster rate because of that the rivalry competition will be more in this industry, red bull, cloud9, Gatorade, monsters, tab, Rockstar, these are major players in the industry. The rivalry will be higher because; Brand name loyalty is competitive pressure because brand key customers loyalty survey shows that brand with the greatest customers loyalty in industry. Red bull, rockstar, monster, these drinks have greater loyalty than other energy drinks and famous brand name. Distribution channels are very vast and because of this they are competing with each others. Another companies are also growing and acquiring market share and increasing the distributing channels with variety in products so it the major competing thing in the industry. Major players in market: There are many players in the energy drinks industry worldwide red bull, monster, rockstar, amp and tab these are the rating series of energy drinks but in Indian market these are few major player who are playing vital role in Indian market by confidently except red bull because red bull is exceptional case because it is the oldest energy drink and very major player but other are try to competing with each others and increasing their market share. Major Players in Indian markets are: Red bull: red bull is acquiring most of the market share among all other energy drinks and the market share of red bull in market of energy drink is 42.6 (based on dollar sales). Cloud 9. Gatorade. Xxx. Red bull: Red bull is the oldest product in the market and capturing the industry share almost half of the other products. Logo: two charging bulls. Target market: long strenuous night shift audience. Slogan: red bull gives you wings. SWOT analysis of red bull company: Strength: From this we can say that what the strength of the company is; Fashionable brand image and image for high standard. Oldest energy drink in the industry capturing the largest share of the industry. High revenue as price is set 10% than other energy drinks, which increase the revenue of the company. So many market shares are sold to different countries. Famous for more caffeine and dangerous ingredient are added in it named edge. Brand equity and brand loyalty. Weakness: what are the weaknesses of the company due to? Red bull may have lost its edge because of government accepted as being safe because many customers like strong ingredient and some are using light so its depend on person to person. Lack of patent. No campaign are organized, all the sales and revenue are getting by only the brand image. Very high price, low level of income cannot consume. Opportunities: it can show us what are the opportunities of the company by which they can raise more in the market? They have the opportunity to introduce more product variants or more flavor like others are doing to increase their consumers. Expanding their brand into different countries. Consumer recognize through sponsorship of sports and event. They should increase their consumption by more advertising. Threats: Threats of the company are; Consumer purchases other illegal energy drink instead of red bull containing more taurine and caffeine. Now a days safe would be accepted by many of people instead of red bull edge it may lost its consumers. Market share would be decrease due to some many other substitute and competitors are available in the market. New entrant is also coming in Indian market and other countries this may cause in the decrease in the market share. Todays new organic energy drinks market is coming into the market which may snatch the red bull market. Substitute like soft drinks and fruit juices. Gatorade: First made in 1965, for the university of Florida football. It developed to replace the fluids and help prevent from dehydration. Target market: athletes Logo: lightning Current slogan: Is it in you. SWOT analysis of Gatorade Company: Strength: It means what is the strength of the company by which company are getting benefit and got many benefits. Loyal customers, we saw many players are using Gatorade while playing sports and doing activities. Strong brand equity. Innovations, we can say that Gatorade became famous by their flavors they introduced so many flavors such as berry, lemon, orange and black cherry. Supply chain is very good of the company. Unique products are also available such as Gatorade thirst quenchers, fierce, frost, xtremo. Weakness: what is the weakness of the company due to that reasons company are not growing at much higher rate. Non-diversified product line. Poor exposure and promotion because its only promote in abroad such as in usa and it is known by in India but not much very less promotion campaign are settled by the company. Distribution channel is not good enough if we comparing to red bull and other drinks. Opportunities: what are the opportunities by which company can increase their growth? Expand their brand by which people come to know because there are many region and areas where people dont know about the brand. They should increase their product because many flavors are not available in all the places and they should increase their services also. Threats: Competitors are the major threat because many companies are present in this industry are large number of players are present in the market. New entrant are interesting in the market and this wiil be the greater threat to the company because life becoming busy and everybody need drinks with full of energy which attracts other companies to attract toward the industry. SJ xxx: A very new product in the industry of energy rinks and one of the most fast growing energy drinks in the market. It is the Indian product by JMJ GROUPS and introduced this year in the 4-5 state and the result in seen good for the product in the market. It was sponsored team Kolkata knight rides in Indian premier league in 2010 which really works for xxx. They kept price in comparison to red bull and introduce two variants in same drink. Logo: xxx in column wise. Target market: people with age between 15-40. Slogan: extreme drink for extreme people. SWOT analysis of SJ XXX energy drink: Strength: strength of the company; Good reputation of the marketing group. The entire launch is very successful for the brand. Xxx seen as young and trendy look and motivate the teen and Youngers to go through. Attraction design and name is very attractive. Brand endorsed by very famous celebrity SHAHRUKH KHAN. Weakness: weakness of the company; Concentrate only on few states such as Goa, Mumbai, Hyderabad and Delhi. Low investment on advertising promotion. Very high prices at the starting knowing this that there are many present in the market. Very less awareness among all the other products. Huge gap between existing firms takes much time to grow. Opportunities: XXX-nicofix variant of company reduces the tobacco craze in youngster and it may helps in increase the favorability. XXX-rejuve variant of company are good option to improve immune system which creates awareness of using xxx. This new product in the market so it is the good opportunity for company to positioning and placing their product. New events and sports events are yet to come in the market and by sponsoring them regularly they can build their image in the market. Threats: Existing firms who are well stabled in the market from last many of years like red bull, Gatorade and cloud9 and others also. If they are thinking to launch in abroad so much higher threat are to company because many of strongest competitors are present already in the market and strong competitors and have brand loyalty. Substitute is also present in the market so it also gives the competition. Cloud9: it is manufactured by Goldwin healthcare Pvt. Ltd. This company is specialists in the manufacturing of 100% natural lifestyle energy drinks and caffeine free cola. In the future, cloud 9 plans, itself to the peak of the industry where the sky not finished. Cloud 9 grows it Indian presence all the expanding into the overseas market. Logo: Its name cloud9. Target market: youth and athletes. Slogan: heaven meets earth. SWOT analysis of the cloud9: Strength: Good flavor taste, it is much better taste and comparative red bull bit same but not similar. Good consumer awareness. Sponsored in big events of India such as fashion events, sports. Good investment on advertisement. Well known parent company. Availability in small cans also like other energy drinks are not available in small packing but this drink is available. Low prices comparative to other energy drinks mostly than red bull , rockstar, Sj xxx. Weakness: Low area coverage by the promotional strategy. Competition within its own variable brands. Low level of distribution channels because not available in so many areas and cities. Opportunities: Only brand available in the market with the five flavor. No other brand is providing this kind of flavor only Gatorade does but not all available in Indian market. Associated it in different award functions and organized itself in different event and parties. It has brand ambassadors like shilpa shetty. Being the first energy drink brand in the Indian market. It would b put positive effect on the Indian consumers. Threats: New entrants in the market the rapid growth of the market attracting so many companies to launching their drinks so it is the biggest threat of the existing firms to new entrants. New favours from other brand which increase their growth rate by innovative the new flavor brand with different technology and ingredient like xxx-rejuve which improve the immune system. So many brand which being global and some are coming toward our country which is also a threat and if we thought to launch our products in the foreign market this is also the threat because of globalization.