Pelican Stores Qm

PELICAN STORES effectiveness of discount coupon campaign Overview Peli back tooth stores is a division of National c ropehing, a national chain alter in women apparel. ? The chain has tardily ran a promotion in which coupons for Pelican Stores reduce for been sent forbidden to guests of other stores owned and operated by the chain; ? Companys management has pass on an analysis of the customer base as well as the response to the promotional campaign, in particular how many customers impudent to the store have been responded to the promotion; ? Tools to be employed: descriptive statistics. descriptive Statistics take in Sales In average, each customer exhausted $ 77.6 each trip to the store; however, considering that the info is positively skewed to the right (skewness is 1.71), the median purchase amount would be a better indication of location as it is a suffice less(prenominal) affected by the few unusually galactic purchase (outliers). Based on the analysis of IQR we have effected the limits of our info set between zero and 194.1 and 5 of the set included in our sample are higher than the f number limits representing outliers; for these items we will revalidate the info to make sure the observations pop off in our data set.. The range reflects a considerable diffusion of data between min and max points. touchstone deviance of net profit sales variable is 71.73% of the mean which shows oversize variations in the data. Net Sales - All Customers Mean medial Mode Standard Deviation Sample Variance skewness Range negligible 1st Quartile 3rd Quartile Maximum matter C.O.V 77.60 59.71 31.60 55.66 3,098.59 1.71 274.36 13.23 39.60 101.90 287.59 100 71.73 Descriptive Statistics- Customer Groups If we look at the customer base by gender, we will see that the vast mass of customers are effeminate 93% vs.. only 7% anthropoid customers. If we consider the data collected for the 2 gender groups, we can conclude that the data for the male customer group present! s less dispersion than the feminine group; coefficient of...If you want to get a full essay, parliamentary procedure it on our website: BestEssayCheap.com

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