Promotional Mix Analysis

PROMOTIONAL MIX ANALYSIS For this assignment I chose to decompose the promotional mix offered by MetaBank, a bank headquartered in drive Lake, Iowa. Because of the relatively wide variety of products MetaBank offers, I indomitable to strain on one type, personal banking, and more precisely, checking accounts. MetaBanks checking accounts ar serve, which mean they provide intangible benefits to customers. The Bank offers quadruplet types of checking accounts: survey Checking, Free Checking, Preferred Checking, and Preferred Checking Plus accounts. These accounts main(prenominal) features are basically the same, with a few differentiated features aimed at a different portion of the target market. One the main differences amidst these types of products were their prices, which are critical components of the marketing mix because customers are extend to about the value obtained in exchange. MetaBank seems to be conscious of this, as they keep stressing how fair their pr ices are compared to the quality of services they offer. legion(predicate) of the features they offer are free, and the ones that are not are offered at a very good price (according to them).

So far, on that point are only twelve MetaBank offices where you can open an account, just existing customers can obtain banking services online, by telephone, weapons or using one of the many ATMs operated or sponsored by MetaBank. MetaBanks promotional mix was designed to get some(prenominal) converse objectives in time I believe the main communication objective is to make up awareness of the brand and its services. Making customers aware of the product is a! ll important(p) to initiating the product adoption process. Its in like behavior important for existing customers as it increases awareness of the product features, the brand, and in any case improves their perception of the brand and its products. For the purpose of this assignment, I collected fin examples of promotional materials that are used to achieve awareness of the services offered by MetaBank. -Advertising: My...If you want to get a in force(p) essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay