Enterprise Development Project on Royal B & B

Chapter One: Environment Analysis 1.1         Environmental Analysis methodology The analysis was conducted via two primary and unessential investigate. 1.1.1 Primary research Primary research simply essence collecting commenceings, info and information on the topic chosen by the reservoir through ways such as making a survey, questionnaire, observations, interviews, etc. For this research, the proponents choose questionnaire to gather primary data. The proponents were acquire large number to fill up the questionnaire in the island of Penang especially virtually the Geor perplexown orbit such as Chulia Street, Penang Street, Batu Feringhi and Pulau Tikus. The questionnaires were distributed to 60 respondents. The sample groups were backpackers and frugality travelers. The proponents likewise did the individualal observation on market characteristics, touristry trend, operational procedures and localize potential. 1.1.2 Secondary research Secondary research means accumulation and collecting data that has already existed and been researched by others from places such as newspaper, internet, journals, reference books, magazines, television and so on, generally the mass media. For this research, the proponents hire the Internet, magazines, newspapers and reference books as a base of sourcing discover materials of substitute(prenominal) research. 1.2 Environmental Analysis Results 1.2.1 Analysis of survey questionnaire 1. Is this your first debase to Penang? natural selection: Yes or No (No.

of times visited) Analysis: to prevail discover the role l evel of potential tourists who will give ba! ck to Penang. 2. How many nights are you going to stay in Penang? Option: 1, 2, 3, 4, 5 or >5 Analysis: to take care out the number of nights they are going to stay in Penang. 3. How do you usually travel? Option: Alone or in a group (Number of people in the group) Analysis: to find out their travel behavior so that to prepare the facilities that for a person or a group of people including families. 4. How... If you necessitate to get a full essay, order it on our website: BestEssayCheap.com

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