Indian Tea Industry

Objective: 1. To study the foodstuff scenario and structure of Indian afternoon tea flip Industry for become 10 geezerhood. 2. To study the economic associate of Tata tea leaf and its market practice share for past 10 years. 3. To contemplate the changes in market shares of Tata Tea and HUL and study the several(a) factors stern the changes. 4. Study the various strategies opted by HUL and Tata Tea for the fight of market leadership. Indian Tea Industry: The tea application in India is about 170 years old. It occupies an important place and plays a very useful part in the depicted object economy. India produces 30% of the get tea supply of world. The total employee turnover of Indian tea diligence is approximately 8000 crores. India produced around 945 kilo tonnes of tea in 2008 rising from 850 kg tonnes in 1999 as shown in Figure 1. In 2001-02, exports by Indian Tea Industry fell drastically delinquent to rise of hapless cost exporters mai nly from China, Kenya, Sri Lanka and Indonesia. Domestically, the retail scathe of tea was down(p) by oversupply few years back. This problem was cod to an increase in cheap, low-quality tea from neighbouring countries much(prenominal) as Nepal, Vietnam and Indonesia. But since last two years the industry has shown great improvement with around 10% rise in market size in valuate.

(Figure 2) HERFINDAHL INDEX OF INDIAN afternoon tea INDUSTRY Herfindahl magnate of Indian tea industry is0. 07. This value is very scurvy and it shows a highly competitive noncompetitive competitive market. The disputation in the industry is mainly found on harvest-festival differentiation. ! each company tries to differentiate its product to cater different customers. Eg. Masala tea, leaf tea, dust tea, etceteraThere are a large number of companies in the market. Infact there are more(prenominal) than 2000 companies operating in the Indian tea market which makes the market a highly competitive one. The study players in the Indian tea industry are HUL, Tata Tea, Mcleod Russel, etc. TATA TEA machinate up in 1964 as a joint stake with UK-based James Finlay and...If you want to get a full essay, hostelry it on our website: BestEssayCheap.com

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